Whatsapp is dropping the subscription fees for its popular Messaging App

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Jan Koum Founder of Whatsapp has announced on Monday that popular Messaging Service is dropping the subscription fee in an effort for removing the barriers some people are facing due to fee charging.

“It really doesn’t work that well,” Koum said Monday, speaking at the DLD conference in Munich. He noted that while a buck a year might not sound like much, access to credit cards is not ubiquitous. “We just don’t want people to think at some point their communication to the world will be cut off.”

This change is being implemented effectively and immediately and all the current subscriptions will be cancelled if there any and it will take few weeks to remove the billing option from it’s applications. The Whatsapp was free for first year and 99 cents for the additional years. For Now if you have already paid for this year then we won’t be able to give your buck back but can stop for coming years.

The founder was very disappointed with the growth of this popular messaging mobile application as it has only reached 990 Million people. On Germany he was hoping to announce a Billion.

WhatsApp

According to the company blog post :

Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.

Now this popular application is finding ways to the businesses but as clearly defined by them that not a single line of code.

CEO Mark Zuckerberg likened the approach on WhatsApp and Messenger to what Facebook did in 2006 and 2007 while some were calling for it to move to banner ads.

“What we decided was that over the long term, the ads and monetization would perform better if there was an organic interaction between people using the product and businesses,” he said. “So instead of focusing on ads first, what we did was we built pages, and we made that free, that way as many businesses as possible could get into the network.”

 

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